Wednesday 1 February 2012

How to start a home staging business

Home staging is a growing industry with many real estate companies and home owner soughting the service of home stagers to increase the properties value thus resulting in those people earning more money.

However may people are lost at how to start a home staging business, many people thinks there's a big science behind it but the truth is it not as complicated as most people think so.


What is Home Staging?

Home staging is to prepare or redecorate a property for sale in real estate marketplace. The goal of staging is to make a home appealing to the highest number of potential buyers, thereby selling a property more swiftly and for more money. Staging techniques focus on improving a property's appeal by transforming it into a welcoming, attractive property that anyone would want.

Why A Home Staging Business?

So why a home staging business? What the buzz about this business?

1) Express your creative side and get out of boring routine jobs.
2) Home stagers are needed no matter what the real estate market is doing. Home staging is in demand, especially with the current foreclosure situation. Therefore economic crisis affect you lesser.
3) Relatively low start up cost. You can start a home staging business with less than $250
4) Home staging pays well and requires no formal degree or certification.
5) Flexible hours

Need I say more?

Getting Started

Before you start your home staging business, you might want to build a little portfolio of houses you staged. How do you do that? You can start by staging your own house or your friends and relatives houses, taking the photo before and after staging. You can even charge your friends, relatives or neighbors for a much lower fee to do that.

After you have a portfolio, you want to do some research and reading on home staging business. Take up courses that are reputable and affordable like the Home Staging Success by Jackie Riley.

After you have armed yourself with enough informative on the business aspects, it's time to put them into test. One of the most important aspect in a home staging business is the networking or marketing aspect. As home staging is a fairly local based business, so your networking should be locally focused too.

The Truth About Starting A Home Staging Business

You don't have to attend any seminars or join any associations or communities which often cost thousands of dollars and frankly they often don't help much. We all know of people spending thousands of dollars attending seminars and end up learning nothing and years passed by the person life didn't changed much either.

If you are serious about starting a home staging business, I recommend you try Jackie Riley's Home Staging Success Course which is inexpensive and genuinely useful.

Charging Your Home Staging Services

How should you charge for your home staging services? There may be lots of factors affecting your charges, for example, if you have a reputation of staging home that sell at generally higher prices then you may be able to charge more.

Nonetheless, the fee chart below show you generally how much you can charge people for your home staging services:

$100/hour or more for home staging consultation only
(some home staging companies charge a 2 hour minimum)
$500 and up for a full day of home staging
$250 and up for a half day of home staging